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Marketing Warfare

Marketing Warfare

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A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.

Details of Book

ISBN13: 9780070527263
ISBN10: 0070527261
Language: English
Publisher: Mcgraw Hill
Publication Year: 1997
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Strategic marketing insights for competitive business battles.

  • Who is this book for?

    If you're looking for no-nonsense guidance on how to outsmart competitors, Marketing Warfare is a must-read. Its clear and sharp advice cuts through the jargon to focus on practical strategies, making it perfect for business owners and marketers eager to gain an edge in their industry.

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