Minding Your Business: Profits That Restore The Planet

In the 21st century, new ways of doing business have to be found. Horst M. Rechelbacher, founder of Aveda and Intelligent Nutrients, argues that the biggest opportunities will come from practicing environmentally sound, sustainable business. By creating a merger between self, community, and environment, we will become 'eco-preneurs', reaping rewards of a healthy abundance and ushering in a new age of enlightened capitalism. Based on his experience as a successful entrepreneur and environmentalist, Rechelbacher’s Minding Your Business is a manifesto for social responsibility in business, emphasizing sustainable agriculture and indigenous products, and advocating for the phasing out of toxic ingredients in cosmetics in favor of organic materials.