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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Natural
Natural
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From supermarket shoppers to evolutionary biologists, from atheists to pastors, from Alex Jones to Gwyneth Paltrow, we are all prone to the intuitive faith that life should be lived 'naturally'.
But nature can't teach us how to live. If we try to stick to its imagined commands, eschewing human artifice in pursuit of Edenic purity, we jeopardise the environment, our health, and our society. (We also waste a lot of money on pots of weird slime). It is time to accept our profound responsibility to shape the world of which our technology and our selves are wholly a part.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Challenging the myth of nature as a moral guide.
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Who is this book for?
If you've ever been curious about the changing perceptions of nature in today's world, this book offers a sharp, thought-provoking critique. It explores how modern society's obsession with 'living naturally' can be counterproductive and risky, urging us to rethink our relationship with the environment and technology. It’s a compelling read for anyone interested in environmental philosophy, societal values, and the real impact of our choices.