A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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New Consumer Marketing: Managing a Living Demand System
Because of the Internet and globalization, the fast-moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for navigating dynamic consumer markets
Who is this book for?
If you're interested in understanding how global connectivity is reshaping marketing strategies, this book offers a thorough and practical overview. It combines academic insights with real-world applications, making complex concepts accessible for managers and entrepreneurs alike. It's a great resource if you want to stay ahead in the fast-paced consumer goods industry.
