A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into branding and innovation from a corporate leader.
Who is this book for?
If you're curious about how big brands grow and what drives innovation, John Sculley's story is a fascinating read. It offers a behind-the-scenes look at how strategic marketing and leadership can shape tech history. Fans of business biographies or marketing strategies will find it particularly inspiring.
