• Book cover of Ogilvy On Advertising In The Digital Age by Miles Young

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Ogilvy On Advertising In The Digital Age

Ogilvy On Advertising In The Digital Age

3.6 (rated by 257 readers on Goodreads)
by Miles Young
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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data—the currency of the digital age—to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.

Details of Book

ISBN13: 9781847960870
ISBN10: 1847960871
Language: English
Publisher: Goodman
Publication Year: 2019
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Modern digital advertising strategies for today's marketers.

  • Who is this book for?

    If you're interested in mastering advertising in our digital era, this book is a treasure trove. Miles Young picks up the baton from Ogilvy himself, offering fresh insights into data-driven marketing and social media trends that are shaping the industry today. It's especially great for anyone looking to understand how to reach consumers across a variety of screens with savvy and style.
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