A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text the changing online environment, online planning and more.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for customer-focused online marketing strategies.
Who is this book for?
If you're looking to deepen your understanding of modern online marketing, this book offers a practical yet theoretical perspective that resonates well with real-world examples. It’s perfect if you want to learn how businesses successfully navigate the online landscape with a customer-first mindset. Many readers find its blend of case studies and expert opinions both enlightening and applicable.
