A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Opt-In Marketing : How The Breakthrough Process Of Consensual
From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Revolutionize marketing by building trust and consumer consent.
Who is this book for?
If you're interested in alternative marketing strategies, this book presents a compelling blueprint for reconnecting with customers through respect and consent. It shares proven methods and real-world examples that could help your marketing efforts resonate more genuinely, fostering long-term customer relationships.
