Persuasion: Command Attention / Hold Their Interest / Get What You Want

Win over colleagues, customers, and clients! To get what you want--be it in business or life--you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. Persuasion outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as how to effectively persuade in various situations. In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and Persuasion gives the tools needed to seal the deal.