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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Strategic marketing approach to dominate consumer perception.
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Who is this book for?
If you're interested in understanding how brands carve out their space in your mind, this book is a must-read. Ries and Trout offer timeless insights into positioning that remain relevant, explaining complex marketing concepts in a clear, engaging way. It's a fascinating look into how companies can stand out amid the chaos of today's media environment.