A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A dynamic new cover heralds the reissue of this bestselling business classic, which Spencer Johnson, M.D., co-author of The One Minute Manager praised as "One of the most important communication books I've ever read. I recommend it highly!"
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategies to influence perceptions and shape minds.
Who is this book for?
If you're interested in understanding how to effectively position ideas or products, this book offers timeless insights. It's a fascinating read on shaping perceptions and navigating the psychology of influence, making it perfect for marketers, business leaders, or anyone looking to deepen their understanding of persuasion.
