A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Foundational marketing insights for building customer relationships.
Who is this book for?
This book offers a fresh look at marketing by emphasizing customer value and relationships, making it perfect for anyone interested in understanding modern marketing strategies. It’s engaging and practical, helping you connect theory with real-world application in a memorable way.
