A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Foundational marketing insights centered on customer relationships.
Who is this book for?
If you're interested in understanding how businesses engage customers and build lasting relationships, Principles of Marketing offers a clear and innovative approach. The book's focus on customer-value methods makes it a great read for aspiring marketers and entrepreneurs alike.
