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Principles Of Marketing

Principles Of Marketing

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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Details of Book

ISBN13: 9780131212763
ISBN10: 0131212761
Publisher: Prentice Hall
Publication Year: 2003
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful guide on creating lasting customer relationships.

  • Who is this book for?

    If you're curious about how businesses build strong bonds with their customers, this book offers clear, practical principles. It's like having a conversation about marketing strategies that really work in today's world. Perfect for those looking to understand the core of customer-focused marketing.

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