A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Foundational guide for understanding marketing essentials.
Who is this book for?
If you're looking to grasp the core concepts that drive successful marketing strategies, this textbook offers a clear and comprehensive overview. It's perfect for students or newcomers eager to learn the fundamentals that underpin the marketing world, presented in a straightforward manner that makes complex ideas accessible.
