PropNex: From Novice To Market Leader

From Novice to Market Leader looks at how one man, together with his co-founders, established the largest homegrown real estate company in Singapore. Mohamed Ismail Gafoor managed to persuade the owners of several other small real estate agencies to merge in 2000, and in the process, they founded PropNex Realty Pte Ltd.

This book provides insights into Ismail Gafoor's leadership, motivation and drive, and his courage and vision in building and managing Singapore's leading real estate company. The company constantly strives to deliver value to its many customers in Singapore and overseas. It also emphasizes the importance of effective human resource management in a small and medium enterprise (SME) and ensuring the right organizational structure and culture are in place to support business growth.

Finally, the book examines PropNex's growth model via its key competitive strategy of cost leadership, achieved through its immense size, and its motto of service excellence.

KEY FEATURES
(1) Relevant and rich background information on the company provides an in-depth understanding of the company's philosophies, growth strategy and the leadership style of its Chief Executive Officer.
(2) Key features of the company's organizational structure and culture of PropNex explain how these have supported its growth.
(3) Critical components of human resource practices that support the company's growth strategy revealed.
(4) Detailed analysis of the senior management's leadership style that facilitated PropNex's rapid growth in Singapore and overseas.

MARKET AUDIENCE
This book is meant for young budding entrepreneurs, undergraduates taking their basic Management modules, graduate students taking their Principles of Management modules, as well as junior college students who are doing their Principles of Management course.