A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the new Open University course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of developing international strategies and of human resource management across the world necessary to develop these strategies. The second part of the volume covers different sectors of international communications; marketing; production; finance; business ethics. The volume will be an essential companion to international business courses both at undergraduate and postgraduate levels.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A key resource for understanding global business strategies.
Who is this book for?
If you're delving into international business or studying related courses, this collection offers a solid foundation. It's like having a curated guide to the essential readings that shaped global enterprise thinking, blending theory with real-world applications. Perfect for students and professionals eager to grasp the complexities of operating across borders.
