A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Reputation: Realizing Value From The Corporate Image
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Understanding corporate reputation as a source of wealth.
Who is this book for?
If you're interested in how companies build and sustain their prestige, this book is a compelling read. Charles Fombrun vividly illustrates why reputation is a critical asset in today's competitive markets and offers insightful examples from various industries. It’s an enlightening look at how a strong image can translate into real value for your organization.
