• Book cover of Research Methods For Business Students by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Research Methods For Business Students

Research Methods For Business Students

3.88 (rated by 266 readers on Goodreads)
by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank

Details of Book

ISBN13: 9780273750758
ISBN10: 0273750755
Language: English
Publisher: Pearson Custom Publishing
Publication Year: 2012
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Essential practical guide for business research methods.

  • Who is this book for?

    If you're embarking on a business research project, this book is a fantastic resource. It breaks down complex theories into clear, approachable explanations and offers practical tools that will guide you from start to finish. Many students find it invaluable for understanding how to design and conduct credible research.
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