A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Rethinking Prestige Branding uncovers the formula for what drives the success of great luxury brands. The book offers a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.
With insights from interviews with 50 premium brand experts and over 100 case studies, this book will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Unveils psychology behind luxury brands' allure and success.
Who is this book for?
If you’ve ever wondered what makes luxury brands so captivating, this book takes you inside the minds of the experts and reveals their secrets. It’s a fascinating read for anyone interested in how branding touches our emotions and shapes perceptions of prestige. Perfect for marketers, entrepreneurs, or just curious minds, it offers fresh insights into building and understanding desirable brands.
