Scenarios: The Art of Strategic Conversation

Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures not that you are always right about the future but--better--that you are almost never wrong about the future.––Stewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenarios--a powerful new approach to strategic planning--to pilot your company profitably through unknown territory. When initially developed, scenario planning helped companies understand external change--change in markets, the competitive arena, technology, demographics, etc. In this book, van der Heijden goes one giant step further. After tackling external forces, he shows you how to apply the logic of scenario planning to internal forces. A dynamic scenario-based approach to the strategic planning and organizational learning from an internationally respected authority Arms managers with tools, concepts, and techniques they need to profitable pilot their organizations into an uncertain future