A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Secret Formula: How Brilliant Marketing And Relentless Salesmanship Made Coca-Cola The Best-Known Product In The World
A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful history of Coca-Cola’s marketing and growth
Who is this book for?
If you're fascinated by branding and business success stories, this book offers a captivating look at how Coca-Cola became a household name. It reveals clever marketing strategies and relentless sales efforts that transformed a local soda into a global icon. It’s perfect for anyone interested in the power of branding, marketing ingenuity, and the history behind one of the most recognizable products worldwide.
