A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Secrets Of Customer Relationship Management: It's All About How You Make Them Feel
Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to genuine customer loyalty strategies.
Who is this book for?
This book is perfect if you're interested in building authentic customer relationships that go beyond quick sales. It challenges common marketing mistakes and offers a fresh perspective on fostering real loyalty, making it a valuable read for anyone aiming to deepen their brand's connection with customers.
