A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Guy Kawasaki's success at Apple and as a start-up entrepreneur is attributed to his innovative evangelism approach. Evangelism involves convincing others to believe passionately in your product or ideas through enthusiasm and strategy. Selling The Dream offers a handbook and workbook for implementing evangelism, including defining a cause, identifying allies and adversaries, delivering presentations, and recruiting evangelists. It also provides a course on developing an evangelistic business plan, exemplified by the Macintosh Product Introduction Plan.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Master evangelism strategies to inspire passionate support.
Who is this book for?
If you're interested in the art of inspiring others and building a passionate community around your ideas, Selling The Dream might be a perfect fit. Guy Kawasaki shares practical insights and real-world strategies that are especially useful for entrepreneurs and leaders looking to energize their teams and followers. It's more than just a book; it offers tools to turn your enthusiasm into a compelling movement.
