A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Paperback. Pub Date: 2013-02-11. This is a Pearson Global Edition. The book covers the fundamentals of services marketing within a strategic marketing framework, organized to provide flexibility for instruction and understanding of consumer and competitive environments in services marketing. The content has been updated to reflect current trends in the field.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights into strategic, modern services marketing principles.
Who is this book for?
If you're interested in understanding how services are marketed in today's competitive world, this book offers a comprehensive look. It balances core concepts with current trends, making it a valuable resource for students or professionals aiming to deepen their knowledge of service marketing strategies.
