A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Sidestep & Twist: How To Create Hit Products And Services That People Will Queue Up To Buy
How does Apple win when Microsoft spends 4-5 times as much every year on R&D? How did an unknown band without a record deal manage to fill New York's Madison Square Garden on three separate occasions? Why did it take 200 years between the invention of the steam engine and the start of the industrial revolution? Sidestep and Twist answers these and other questions, and provides the tools that will let you create products that people will queue up to buy.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovative strategies for creating irresistibly popular products.
Who is this book for?
If you're curious about how some products dominate markets and create almost cult-like followings, this book offers fascinating insights. It's packed with inspiring stories and practical tools that could help you craft products and services that truly stand out. Whether you're a startup founder or a seasoned entrepreneur, you'll find valuable lessons on how to think creatively and disrupt the status quo.
