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Simplexity: The Simple Rules of A Complex World

Simplexity: The Simple Rules of A Complex World

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Why does kicking the TV work? What can the US military learn from the lowly bacterium? Why are the instruction manuals for cell phones incomprehensible? How does a spark of a single virus trigger an epidemic that claims millions? In recent years, cutting-edge studies in fields such as economics, genetics, stock-market analysis and child development have hit on a startling new theory - 'simplexity'. To put it simply, simple things can be more complicated than they seem, and complex things more simple. The evidence is before our eyes: in your elaborate network of household plumbing actually run on a very basic mechanism, or the crystal paperweight on your desk, spectacular in its complexity. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. You'll never unknowingly whack the TV again and you'll understand just how much it means to smile at your child. Popular science journalist Jeffrey Kluger adeptly translates cutting-edge theory into a high-octane history of everything, which will have you rethinking the rules of business and pleasure. From the micro to the macro, "Simplexity" is a startling reassessment of the building blocks of life and how they affect us all.

Details of Book

ISBN13: 9780719568121
ISBN10: 0719568129
Language: English
Publisher: John Murray
Publication Year: 2007
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Uncover how simplicity and complexity intertwine in life.

  • Who is this book for?

    If you enjoy seeing the world through a new lens, simplexity offers fascinating insights into everyday phenomena. Jeffrey Kluger breaks down complex ideas into engaging stories that will make you see the hidden patterns behind simple actions and complex systems alike. It’s a compelling read for anyone curious about the science behind the chaos and order in our lives.

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