Simply Strategy (

Are you responsible for devising the strategy for your business unit? Want to make sure you have a smart, achievable and effective strategy but not sure where to start? This book gives you strategy in a nutshell. Everything you need to know to assess your business unit and build an effective strategy for future profitability is here. The core of the book is a step-by-step guide to strategy that coaches the reader through key questions such as how do you increase profits quickly, who are we and what do we do, how good is your competitive position, is this a good industry to be in, what do your customers think, and how do you organize and realize your new strategy? It is a highly practical guide with real-world business cases, including a large American tea company and a globally operating manufacturing business, to illustrate concepts and techniques.