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Small Business Management: An Entrepreneurial Emphasis

Small Business Management: An Entrepreneurial Emphasis

3.78 (rated by 45 readers on Goodreads)
Regular price $8.90
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Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

Details of Book

ISBN13: 9780538850773
ISBN10: 0538850779
Language: English
Publication Year: 1996
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    A practical guide blending theory and real-world application.

  • Who is this book for?

    If you're thinking about starting or running a small business, this book could be a real game-changer. It offers a balanced mix of solid theory and practical examples, making complex concepts more accessible. Plus, the integration of digital tools and multimedia resources can give you a more engaging learning experience, perfect for aspiring entrepreneurs eager to apply their knowledge.

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