Storyselling For Financial Advisors : How Top Producers Sell

Learn what makes a client trust you to be their financial advisor. Put the power of storytelling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffett, one of the greatest storytellers of all time. These stories can help financial pros tap into the gut reactions of different client types. The book also covers communicating to women, the 50+ market, and the affluent.