A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Sun Zi Bingfa: Strategic Applications To Business And Marketing Practices
Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices in an expanded edition of best-seller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Ancient strategy applied to modern business and marketing.
Who is this book for?
If you're interested in how old wisdom can be relevant today, this book offers a fascinating look. It uses Sun Tzu's military strategies and shows how they can be applied to business and marketing scenarios. Readers often find it practical and inspiring for developing strategic thinking in their professional lives.
