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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
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Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone--from CEOs to soccer moms--is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their customers' precious 24 hours.
In The 24-Hour Customer, Adrian C. Ott, CEO of a successful Silicon Valley consultancy, argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today's competitive landscape. She explores the economics of time and attention, including why customers will devote hours addicted to social networks, yet will say "I have no time!" to other offerings. Based on extensive research and real-world results with market-leading companies, this book provides tools, such as Time-Value Tradeoffs and Time-ographics, that pinpoint opportunities to increase revenue and gain market traction.
Filled with fascinating case studies from companies like Johnson & Johnson, Amazon, and iPhone app start-ups, The 24-Hour Customer offers fresh ideas for capitalizing on the elements of time, attention, and value to innovate never-before-considered products, services, and programs for today's Über-connected, multitasking customer. Readers will discover strategic weapons for achieving market leadership that will change the way executives think about their businesses and their customers.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Master customer engagement in a busy, connected world.
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Who is this book for?
If you’re curious about how modern businesses can truly connect with their overwhelmed customers, this book sheds light on innovative strategies for capturing attention. It’s full of real-world examples that show how smart companies are adapting to the fast-paced, always-on culture. You'll find fresh ideas that might just transform your approach to marketing and customer loyalty.