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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Advertising Concept Book (2nd Ed.) /Anglais
The Advertising Concept Book (2nd Ed.) /Anglais
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Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
This edition includes a substantially revised and expanded chapter on interactive advertising.
Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core that a great idea will last forever.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Essential guide to crafting impactful advertising concepts.
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Who is this book for?
If you're interested in advertising or creative marketing, this book is a treasure trove. Pete Barry's insights are clear and practical, making complex ideas accessible. The collection of award-winning campaigns and exercises offers a hands-on approach to developing your own creative skills, perfect for both beginners and seasoned professionals.