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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The AirAsia Story 2
The AirAsia Story 2
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Legendary entrepreneur Tan Sri Dr. Tony Fernandes believed that he could do something about it, together with Dato' Kamarudin Meranun. The duo launched Malaysia's first low-cost airline, AirAsia in 2002 – to the scrutiny of many who were doubtful if the LCC model was workable in Malaysia. At the time, AirAsia had only two aircraft with nearly RM40 million in debts.
In just seven months after its launch, AirAsia had settled all its debts, generated RM113 million in revenue and RM19.4 million in profit!
Join us in this exciting sequel as we look at AirAsia's journey from 2008 onwards until today in 2014 – including AirAsia's thrilling additions to its CEO line-up, its many regional affiliates, factors for its continued success, and its business beyond the airline industry.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Inspiring story of making flying accessible in Malaysia.
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Who is this book for?
If you're curious about entrepreneurial resilience and innovative business models, this book offers a compelling look at how AirAsia transformed the Malaysian airline industry. The journey highlights strategic growth, leadership, and pushing boundaries against all odds, making it a great read for anyone interested in business success stories.