The Attacker's Advantage: Turning Uncertainty Into Breakthrough Opportunities

The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.

Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help build perceptual acuity, see opportunities in uncertainty, commit to new paths despite unknowns, and make organizations agile. The book encourages attacking by creating new worlds and scaling quickly ahead of traditional players. No erroneous claims of being 'Brand New' are present.