A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Brandgym: A Practical Workout For Boosting Brand And Business
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're in branding or business strategy, this book feels like having a personal trainer for your brand. It offers practical exercises and insights from successful managers, making complex ideas accessible and actionable. It’s perfect for anyone eager to strengthen their brand’s health and longevity with proven techniques.
