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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Buying Brain: Secrets For Selling To The Subconscious Mind
The Buying Brain: Secrets For Selling To The Subconscious Mind
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:
- Brain-friendly product concepts, design, prototypes, and formulation
- Highly effective packaging, pricing, advertising, and in-store marketing
- Building stronger brands that attract deeper consumer loyalty
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Unlocks brain-based strategies for successful selling.
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Who is this book for?
If you're curious about the mysterious ways your subconscious influences buying decisions, this book is a fascinating read. It reveals how companies tap into your brain's secrets to persuade you, making it a must-have for anyone interested in marketing, branding, or consumer psychology. You'll find it engaging whether you're a business owner, marketer, or simply intrigued by how your mind works in shopping.