A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Case For B2B Branding: Pulling Away From The Business-to-Business Pack
The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building B-to-B brands. You'll find actionable ideas on virtually every page.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're looking to strengthen your company's B2B presence, this book offers a fresh perspective. With real-world case studies and practical steps, it demystifies what it takes to build a memorable and effective brand in the business-to-business world. It's a must-read for anyone ready to differentiate their brand from the pack.
