• Book cover of The Dentsu Way: Secrets of Cross Switch Marketing From the World’s Most Innovative Advertising Agency by Kotaro Sugiyama, Tim Andree

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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The Dentsu Way: Secrets of Cross Switch Marketing From the World’s Most Innovative Advertising Agency

The Dentsu Way: Secrets of Cross Switch Marketing From the World’s Most Innovative Advertising Agency

3.56 (rated by 114 readers on Goodreads)
by Kotaro Sugiyama, Tim Andree
$22.33
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One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book:

Details of Book

ISBN13: 9780071748124
ISBN10: 0071748121
Language: English
Publisher: Mcgraw Hill
Publication Year: 2010
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Innovative marketing strategies from the world's top agency.

  • Who is this book for?

    If you're curious about cutting-edge advertising tactics, this book offers a behind-the-scenes look at Dentsu's successful approach. You'll find practical strategies for making your marketing messages resonate amidst a noisy world. It's a compelling read for marketers eager to elevate their game with proven, innovative methods.
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