A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The History and Theory of Rhetoric offers an accessible discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studies–such as the rhetoric of science and feminist rhetoric–this concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores the evolution of persuasive communication through history.
Who is this book for?
If you're interested in understanding how the art of persuasion has shaped societies, this book offers a captivating journey from ancient Greece to modern-day rhetoric. It's a great read for anyone curious about the development of ideas and how they influence current thought, with clear explanations that make complex theories easy to grasp.
