The Internet Challenge To Television

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean—for television, for computers, and for the popular culture where these media reign— is the subject of this timely book. A noted communications economist, Bruce Owen, supplies an understanding of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. His book allows readers to peer into the future of television and the Internet, including their potential convergence, the impact of technological change, and the regulatory environment. Owen explains the interactions among consumers, advertisers, regulators, and media companies, along with the economic principles that guide these dynamics.