A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The New Strategic Selling: The Unique Sales System Proven Successful By The World's Best Companies
In 1985, one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing process, Strategic Selling introduced the concept of selling as a joint venture and the Win-Win approach. The New Strategic Selling is the latest edition with new examples and strategies for modern B2B sales.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Modern B2B sales guide emphasizing collaboration and success.
Who is this book for?
If you’re into sales strategies that respect both sides and foster genuine relationships, this book could be a game changer for you. It builds on the foundation of collaborative selling, with fresh examples suited for today’s complex B2B environment, making it a must-read for anyone looking to master win-win negotiations.
