A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies. In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for planning and implementing effective corporate strategies. Featuring detailed explanations of how Robert used his approach to turn around Caterpillar and case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company-wide.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Clear, practical guide to innovative corporate strategy.
Who is this book for?
If you're interested in transforming your business approach, this book offers straightforward and effective strategies from Michel Robert. His proven methods can help you craft winning strategies that truly align with your company's core strengths. It's a useful read for leaders and managers aiming to inspire change and drive success at all organizational levels.
