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The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do
The Power of Others: Peer Pressure, Groupthink, and How the People Around Us Shape Everything We Do
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Discover how in almost every area of our lives, our behaviour is influenced far more by others than we'd like to imagine.
Teenage cliques, jihadist cells, army units, polar expeditions, and football hooligans — on the face of it, each of these groups might seem exceptional, but the forces that bind and drive them can affect us all. In recent decades, psychologists have uncovered how and why our innate social urges hold huge sway over how we think and act, propelling us to both high achievement and unthinking cruelty. We are beholden to our peers, even when we think we’re calling the shots. This is the power of others.
In this captivating work, science writer Michael Bond investigates the latest breakthroughs in social psychology to reveal how to guard against groupthink, build better teamwork, identify shared objectives, become more ethical, and survive moments of isolation.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Explores peer influence shaping our behaviors and choices.
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Who is this book for?
If you're curious about how friends and groups influence your decisions, this book offers fascinating insights from recent psychology research. It dives into how group dynamics work, from teenage cliques to extreme groups, and provides practical ways to understand and manage these powerful forces. Reading this could help you see the social influences around you more clearly and navigate them wisely.