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The Ten Commandments For Business Failure

The Ten Commandments For Business Failure

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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

Details of Book

ISBN13: 9781591844136
ISBN10: 1591844134
Language: English
Publisher: Portfolio Trade
Publication Year: 2011
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Lessons from failure for aspiring business leaders.

  • Who is this book for?

    If you're interested in understanding common pitfalls in the business world, this book offers a humorous yet insightful look at what can go wrong. Don Keough shares real stories and candid advice, making it a great read for entrepreneurs and executives alike who want to learn from others' mistakes without repeating them. It's a reminder that even the most successful face setbacks, and sometimes, knowing what not to do is just as valuable as knowing what to do.

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