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The Ten Commandments For Business Failure
The Ten Commandments For Business Failure
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Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Lessons from failure for aspiring business leaders.
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Who is this book for?
If you're interested in understanding common pitfalls in the business world, this book offers a humorous yet insightful look at what can go wrong. Don Keough shares real stories and candid advice, making it a great read for entrepreneurs and executives alike who want to learn from others' mistakes without repeating them. It's a reminder that even the most successful face setbacks, and sometimes, knowing what not to do is just as valuable as knowing what to do.