The Warren Buffett Way

Warren Buffett is the most famous investor of all time and one of today's most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett's spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett.

New material includes:

- How to think like a long-term investor - just like Buffett
- Why "loss aversion," the tendency of most investors to overweight the pain of losing money, is one of the biggest obstacles that investors must overcome.
- Why behaving rationally in the face of market ups and downs has been the key to Buffett's investing success
- Analysis of Buffett's recent acquisition of H.J. Heinz and his investment in IBM stock
- The greatest challenge to emulating Buffett is not in choosing the right stocks, but in having the fortitude to stick with sound investments amid economic and market uncertainty.

The new edition explains the psychological foundations of Buffett's approach, giving readers the best roadmap yet for mastering the principles and behaviors that have made Buffett the greatest investor of our generation.