A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Why Axis: Hidden Motives And The Undiscovered Economics Of Everyday Life
Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do – and how effective incentives can spur people to change their behaviour and achieve more.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores what motivates human behavior and decision-making.
Who is this book for?
If you’re curious about the real reasons behind our choices, this book offers fascinating insights grounded in research. It’s a compelling read for anyone interested in understanding what drives us and how we can influence behavior in everyday life.
