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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Wide Lens: What Successful Innovators See That Others Miss
The Wide Lens: What Successful Innovators See That Others Miss
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The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too. Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Explores the importance of ecosystems in innovation success.
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Who is this book for?
If you've ever wondered why some innovations fail despite all signs pointing to success, this book offers eye-opening insights. Ron Adner takes you beyond the conventional focus on internal company efforts and reveals how the broader ecosystem plays a crucial role. It's a fascinating read for anyone interested in truly understanding the complex web behind successful innovation.