Total Global Strategy: Managing For World Wide Competitive Advantage

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy. It spells out the interaction between industry globalization drivers and the appropriate global strategy response. It devotes attention to the implementation of global strategy. It provides a systematic framework for the analysis of global strategy. It stresses business-level as opposed to corporate-level global strategy.