This title is currently out of stock. Leave us your email address, we’d let you know when it’s in stock again!
-
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Traction
Traction
Couldn't load pickup availability
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice" Seth Godin, author of Linchpin
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
-
One Line Summary
Strategies for startups to achieve explosive customer growth.
-
Who is this book for?
If you're starting a new business or looking to boost your existing one, Traction offers practical and tested tactics for building a robust customer base. The authors distill complex growth channels into clear, actionable steps, backed by real-world examples. It’s like having a playbook for turning customer interest into sustained business success.